The Flexible toy road.
In 2003 Dutch designer Sybren Jelles invented and prototyped waytoplay for his son Joep.
Children love to play with cars, both inside and outside.
To facilitate carefree use, Sybren further improved waytoplay into the super strong,
weatherproof and flexible toy it is today.
In 2012 Sybren invested in a first ‘industrial’ batch.
He partnered up with a German ultra-modern injection moulding plant.
In this factory rubber granules are melted and sprayed into moulds at high pressure.
Resulting in durable rubber parts.
After being shipped to the Netherlands we print the striping and wrap them in cool and colorful packaging.
Dutch design and German quality.